In today's world, digital technology is a crucial aspect of running a successful business. Companies that fail to keep up with the latest trends and technologies risk falling behind their competitors. If you are a business owner looking to transition into the digital age, this step-by-step guide will help you get started.

The rise of social media platforms is an unstoppable trend that continues to grow year after year. With new platforms like TikTok gaining popularity, people of all ages are increasingly drawn to the digital space. In 2020, studies showed that nearly 90% of people aged 18-29 had at least one social media account, while 81% of those aged 30-49 and 73% of those aged 50-64 also had accounts.

Organic posts are non-promotional posts that businesses share on their social media accounts to engage with their audience. These posts can be anything from photos, videos, or text posts that provide value to the audience, such as helpful tips, industry news, or behind-the-scenes content. Unlike paid ads, organic posts are not boosted or promoted, which means they reach the audience that follows the business's social media account.