In today's digital age, having a strong online presence is essential for businesses. Social media platforms have become an integral part of online marketing strategies, and organic posts play a crucial role in engaging with potential customers. In this blog, we will discuss the importance of organic posts on social media platforms for businesses and cite relevant sources to support our claims.
What are Organic Posts?
Organic posts are non-promotional posts that businesses share on their social media accounts to engage with their audience. These posts can be anything from photos, videos, or text posts that provide value to the audience, such as helpful tips, industry news, or behind-the-scenes content. Unlike paid ads, organic posts are not boosted or promoted, which means they reach the audience that follows the business's social media account.
Importance of Organic Posts for Businesses
- Building brand awareness
Organic posts help businesses build brand awareness by showcasing their values, products, and services to their audience. By sharing informative and engaging posts regularly, businesses can stay top-of-mind with their audience and build brand loyalty.
- Increase Engagement
Organic posts help businesses increase engagement with their audience by starting conversations, encouraging likes, comments, and shares. When businesses create engaging content, their audience is more likely to interact with the post, which increases the reach and visibility of the post.
- Establish Thought Leadership
By sharing informative and educational content, businesses can establish themselves as thought leaders in their industry. This helps build credibility with their audience, which can lead to increased trust and customer loyalty.
- Cost-Effective
Organic posts are cost-effective compared to paid advertising on social media platforms. By creating quality content and utilizing the platform's features such as hashtags and mentions, businesses can reach their target audience without spending any money.
- Long-term Benefits
Unlike paid advertising, organic posts have long-term benefits for businesses. Once a post is shared, it remains on the business's social media account, continuing to generate engagement and reach new audiences over time.
Relevant Sources:
- According to a report by Hootsuite, organic posts on Facebook still generate the most engagement compared to paid posts.(https://blog.hootsuite.com/facebook-organic-reach/)
- A study by Sprout Social found that 59% of consumers prefer to engage with brands that share interesting content on social media.(https://sproutsocial.com/insights/data/q1-2017/)
- Another study by HubSpot found that businesses that publish 16 or more blog posts per month generate 4.5 times more leads than those that publish 0-4 posts per month.(https://blog.hubspot.com/marketing/blogging-frequency-benchmarks)
- A survey by Edelman found that 63% of consumers said they would buy from a company they consider to be authentic over their competitors.(https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019-edelman-brand-trust-report-global.pdf)
Conclusion
Organic posts are an essential part of a business's social media marketing strategy. They help businesses build brand awareness, increase engagement, establish thought leadership, and have long-term benefits. By creating quality content that provides value to their audience, businesses can increase their reach and build a loyal following.