Having a business website or a landing page is essential for any business, regardless of whether they sell products or not. A website is like a virtual storefront that serves as an online representation of your business. It is a platform where potential customers can learn more about your brand, services, and products. In this blog, we will explore the importance of having a business website or a landing page, even if you don't sell products through your site.
- Establishes Credibility
A website is an excellent way to establish credibility and legitimacy for your business. In today's digital age, customers expect a business to have an online presence. A website can showcase your business's history, mission, and values, which can help build trust with potential customers. In fact, according to a survey by Verisign, 84% of consumers believe that small businesses with websites are more credible than those without.
- Increases Visibility
A website can help increase your business's visibility and reach a broader audience. It allows you to expand beyond your local market and reach potential customers from all over the world. This can help your business grow and increase its revenue potential. In addition, a website can improve your search engine rankings, making it easier for potential customers to find your business online.
- Provides Information
A website can serve as a valuable resource for potential customers. It can provide detailed information about your business, services, and products. This can help potential customers make informed decisions about whether to do business with your company. Additionally, a website can answer common questions that customers may have, such as hours of operation, contact information, and pricing.
- Builds Brand Awareness
A website is an excellent way to build brand awareness and promote your business. It allows you to showcase your brand's personality, style, and values, which can help differentiate your business from competitors. In addition, a website can help you create a consistent brand image across all your marketing channels.
- Improves Customer Engagement
A website can help you engage with potential and existing customers. It allows you to create a two-way dialogue with your audience through social media, blogs, and other interactive features. This can help you build relationships with your customers and improve customer loyalty.
- Cost-Effective Marketing
A website is a cost-effective way to market your business. Compared to traditional marketing channels like print or television, a website can reach a broader audience at a fraction of the cost. In addition, it allows you to track your marketing efforts, measure your results, and make adjustments to your strategy as needed.
In conclusion, having a business website or a landing page is essential for any business, regardless of whether they sell products or not. It can establish credibility, increase visibility, provide information, build brand awareness, improve customer engagement, and offer cost-effective marketing. In today's digital age, not having a website can put your business at a disadvantage. So, if you don't already have a website or landing page for your business, now is the time to create one.
References:
- Verisign. (2015). Verisign Small Business Survey. Retrieved from https://www.verisign.com/assets/small-business-report-2015.pdf
- GoDaddy. (2018). Small Business Website Statistics You Need to Know. Retrieved from https://www.godaddy.com/garage/small-business-website-statistics-you-need-to-know/